For communities

What paying for referrals actually costs

Published industry benchmarks put the cost per move-in through a referral agency at roughly $3,500 to $12,000 — figures reported across senior-living industry sources, not numbers we've measured ourselves. A community renting a unit at $5,500 a month that pays a $7,000 referral fee has spent more than a full month's revenue on that resident before they arrive.

What we think you actually need

The question a sales director answers most often isn't "how do I get more calls." It's "what is everyone else in my submarket actually charging right now." Today that gets answered with a mystery-shopping call and whatever came up at the last industry lunch. We check pricing and availability across this market every week and date every figure we publish, which means we hold the only current, dated answer to that question across Middle Tennessee. A paid tier here is market intelligence you can use to price your own community, not advertising you have to justify to a board.

The tiers

• Listed — $0. Your full profile, every field we could verify publicly, never hidden and never downranked for not paying.
• Verified — $249/mo. Supply pricing and availability directly so your figures carry a fresh verification date, add your own labeled photographs, respond to correction requests before we re-verify, and get monthly profile stats.
• Featured — $449/mo. Everything in Verified, plus labeled priority placement. This tier is capped at three communities per submarket per care level — we say that number here because the cap is the only reason the placement means anything.

What we ask in return

A weekly availability update by text — under two minutes. A monthly pricing confirmation. That's the whole obligation for a claimed profile.

"Won't showing our openings make us look empty?"

A family working a three-week timeline filters out every community that won't tell them what's open. You don't lose that tour to a fuller competitor — you lose it to whichever community actually answered the question. Availability cuts both ways: "companion suites waitlisted" is a scarcity signal, and it happens to be true.

What no tier changes

The fields, the freshness badges, and the "not publicly disclosed" statements are the same on every profile regardless of tier. Sponsored placement is labeled wherever it affects ordering. We don't sell leads, we don't track calls, and we don't remove listings.

Get in touch

Write to us via the contact page with your community's name and your role. We verify that claimants actually represent the community before granting access. If you want the full founding-partner terms — ninety days free, then a locked rate — see the founding partners page.